A stack of pumps, oxfords, and stylish boots quickly piled up as attendees arrived, were greeted, and handed a pair of smoking-hot-from-the-presses Adidas Ultra Boost shoes to try on. The brand new, highly cushioned, top-of-the-line shoe would be the focus of the evening—a celebration of what Adidas has dubbed the Greatest Running Shoe Ever.
With their footwear upgraded, our guests then enjoyed a test walk down our “yellow carpet” before stopping to pose in front of the Pacers Running logo that provided a natural backdrop in our Alexandria store.
Many of the attendees came in well-appointed dress befitting the Ultraboost’s premium design and exceptional quality. But, we helped them add to their looks with props playing on the evening’s theme and set up a photo station where they could take their own photos using a selfie stick. People had fun with it and we got a lot of great shots!
Then, to put just a little more pep in peoples’ steps, wine was served along with nice cheese and other snacks. And, with refreshments in hand, people gathered around cocktail tables spread throughout the shop to mingle. At this point, they were sure to notice that every shoe on our wall was replaced with models from Adidas to create a striking scene of three-stripe goodness. What a conversation booster!
Within a short while, everyone gathered to listen to Jeff, a representative from Adidas, talk up the Ultra Boost and the significance of the product launch. He gave a quick explanation of some of the shoe’s incredible features including the soft and responsive feel of the boost technology, the light and breathable Primeknit upper that provides comfortable support, and the stretch web rubber bottom that expands and flexes to your foot and the surface you are running on.
Then, to really see what makes this shoe so special, it helped to watch a quick video showing off the Ultra Boost’s construction and the human touch that is put into building this flagship shoe. The best part of the evening might have been when people asked questions about the shoe and joined in giving their feedback.
The party’s guests would all probably agree that if you have tried boost before or if you have liked Adidas running shoes in the past, this could be the best one you have ever had. Or if you are loyal to another shoe brand, with all the Ultra Boost’s features and the exceptional way it is made, it could definitely be worth giving it a try.
All in all, the evening was a classy affair and a great opportunity for people to learn about the Ultra Boost and decide for themselves how it stacks up. Indeed, there were good reviews across the board and a fun night had by all.
We would like to thank Jeff and Dan from Adidas for making this event possible. And much credit goes to our Pacers Alexandria staff, especially Kristin and Joe, for putting in much of the legwork to make all the arrangements.
Below are some extra images from the night. And for even more, check out our facebook gallery